Buzz 11 5 07
Posted by ehartzel on November 5, 2007
ACCOUNTS
New Wal-Mart ads – Link
Best Buy unveils paid video-sharing service – Link
Indigo unveils good 2nd quarter results. Link
In Canada – Wal-Mart to sell books, magazines at US list prices. Link
ADVERTISING
Starting today, buyers using AdBrite will be able to select a Facebook channel for media buyers. Link
BusinessWeek article on online advertising – “so few clicks” – Link
BLOGS
Interesting promotion for contributed books – let each contributor put a PDF of their chapter/section of book on their website – Link
CATEGORIES
Travel – Interesting on hotels.com moving media agencies – estimated account billings are 68.4 million. Everyscape.com allows users to virtually walk into businesses and destination sites in some major cities – Link Bebo to launch travel series – Link
Pets – partnership with Dogfessions website – Link Humane Society teams up with virtual world there.com – Link
Technology – Buzz marketing for technology. Link
CREATIVE
Based on ad readership surveys – The copy in print ads is vital,noting that when readers spend time reading copy, they are far more likely to take action, such as purchasing the product, than people who just looked at the ad. Copy is especially important, he said, if marketers are trying to reach readers who don’t have brand affinity or enthusiasm about the product category. Link Link
DIRECT MAIL
Interesting article on changes to the holiday catalog business – many direct mail holiday catalogs had been discontinued but are now back in business – but their goal now is to lead people online. Link
E-Books
Macmillan Publishing Solutions launched Global Reader , enabling publishers to deliver print content to any internet-connected mobile device. Link
PUBLICATIONS/TV/WEBSITES
Reinvention of Better Homes and Gardens – Link
Changes to the magazine business – including how they will report figures (online more real time), and changes to how subscribers can order (flat fee, whatever mags they want) – Link
NY Times online shifts to blog format for technology section – Link
Lee Woodruff joins GMA as a life and family contributor – Link
Top cable news programs – Fox News has the top 7, CNBC’s best since 2003 – Link
Online newspaper readership is up, but revenue from ads isn’t – about 60ml people visited online sites, 77% of adults read a newspaper in print or online, Duration of visits is also up – with users spending an average of 43 minutes per month – Link
MSN develops new online environmental channel – Link
Article on woman’s day online and other Hachette owned publications digital initiatives – Link
RESEARCH
Search stats provide a clue to what users want – also good information on how to use google trends Link In addition, Microsoft launching beta version of free web analytics tool. Link
Top 10 local networks online – contains two breakouts – one by # of unique visitors, one by time engaged online (they’re not the same at all!) – Link
Social media and marketing changes – includes list of top 10 sites & blogs – Link
SEARCH
A higher % of search contains two words – Link
SOCIAL NETWORKS
Article on social network I never heard of – Netlog – over 28 million members, and 13 different language versions – Link
How to use different social network sites for different reasons – ie. Facebook to connect with friends, linkedin for professional networking, etc. Link
VIDEO
Oprah Winfrey Show launchs youtube channel – Link
Next video ad innovation – automation of ad assembly – Link
VIRAL
Viral works only 15% of time per research study – Link
Video sharing site hulu.com opens – Link
