Rumors of online ad network for newspapers
Posted by ehartzel on November 6, 2007
From our friends at Mashable:
Five of the nation’s largest newspaper publishers are rumored to be working on their own online advertising network. Such a network would allow advertisers to buy advertising from one central destination, and include 7 of the top 10 markets in the US according to the report.
The publishers rumored to be involved in the discussions are Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers. The latter three are already a part of Yahoo’s partnership with newspapers, which has similar goals.
It would appear that the newspapers are looking to band together and keep more of the revenue generated by online advertising, rather than give it to middlemen like Yahoo, Google, and Microsoft. Such a move would make sense, but newspapers are notoriously slow at adapting new media, and it would likely take them some time to earn the type of CPMs and fill the amount of inventory you can already expect from the big online ad networks.
This entry was posted on November 6, 2007 at 1:56 pm and is filed under Uncategorized. Tagged: Ad Networks, newspapers, online advertising, print media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
