Buzz 11 11 07
Posted by ehartzel on November 11, 2007
Brand Extensions – Frommer’s luggage line extension favorably mentioned – Link
Journalists consistent in their online use and preference – Link To get the full report – Link
ACCOUNTS
Convenience stores sign deal with Nielsen Co. – Link
Wal-Mart’s Biggest Tool – it’s website – expects 800 million visits to its website in 2008 – Link
BOOKS
Building a Book Campaign when an author won’t participate – Link
SharedBook Enters the Web 2.0 Cookbook – Link
ADVERTISING
Facebook unveils new advertising ops – using social data – users can share their engagement with brands – Link
Newspapers adopt total audience (print/online) to circulation data – Link
Martha Stewart run specialty ad network focused on home & decorating tips – Link
Google Retools AdWords – rolling out placement targeting – Link Link
MySpace launches self-service ad platform – called SelfServe gives customized tools to upload ads and select target audiences – Link
Reader’s Digest creates food advertising network that includes a self serve system- Link Link
Ad network, Buzz Logic and then create a customized ad network – Link
MARKET RESEARCH
Marketers must adjust to ther gadget generation – Link
MEDIA – PRINT/WEB/TV
House & Garden closes.
Radio on the web making gains – Link
New Magazine – Jewish Living Debuts – Link
SEARCH
Top 10 Search Terms in 10 Categories – Link
SOCIAL NETWORKS
Facebook adding shopping service to its menu – you could eye a hot title as it began to climb the bestseller list within your facebook network – when somone buys something on a commerce site they can inform folks in their Facebook network – Link
Yahoo launches social network for graduates – Link
This entry was posted on November 11, 2007 at 6:55 pm and is filed under buzz. Tagged: ad network, adwords, amazon, circulation, facebook, gadget. martha stewart, google, myspace, newspapers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
