I’ve been experimenting with Facebook’s “Business Solutions” and creating pages for key brands and books within my stable. The first pages created were for Wrox, IT Girl’s Guides and For Dummies. The first question I got was from Colleen, who wanted to know why I was duplicating efforts, because we already have a Wrox page. No, I replied, we have a Wrox group, and dammifino how they are different.
Ideally, every brand that we have in our groups that is Facebook appropriate could have a page. But how do they differ from groups? I’ve seen a couple of good ways the groups can be used for press release announcemcents, but it’s hard to keep up robust discussions on there. Has anyone used these and can you offer any words of advice to moi?
PS – if you haven’t friended me (Ellen Gerstein) on facebook yet, what are you waiting for???
